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Above, Jami Pandiscio (FHS `20) snaps an image of "her" billboard on Route 1 in Wrentham. Pandiscio's slogan and concept for a safety message was one of the winners from thousands of entries.
Above, dad John Pandiscio, Jami Pandiscio, and Rick Waechter, President and GM of Clear Channel’s Boston office. Clear Channel provided billboard space for the Ad Council and Project Yellow campaign, which is running on thousands of locations across the country.
THE FULL STORY:
The Ad Council and Project Yellow Light recently announced the winners of the 12th annual Project Yellow Light scholarship competition, a unique opportunity in which students create TV, radio and billboard PSAs to educate their peers about the dangers of distracted driving, specifically the dangers of using your phone while driving. The winning PSAs were initially showcased on June 30 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
“With over 2,600 submissions this year, coming from all 50 states and D.C., we are ecstatic to announce the 2023 Hunter Garner Scholarship winners and celebrate their important role in our mission of saving lives,” said Project Yellow Light Founder, Julie Garner. “Thanks to the creativity of these students and our partners’ support, we are making a difference by reducing the number of crashes caused by distracted driving.”
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2021, drivers in the 15-20 age group made up 8 percent of drivers in fatal crashes but were 11 percent of all distracted drivers and 16 percent of drivers distracted by cell phones in fatal crashes. This age group has the largest proportion of drivers who were distracted at the time of the fatal crashes.
For nearly 12 years, Project Yellow Light and the Ad Council have collaborated to place the winning student PSAs on 1,800 TV stations, iHeartMedia radio stations, and Clear Channel Outdoor’s total of more than 1,700 digital displays across the U.S.
Pandiscio is a student at University of Connecticut. This is her second award through this program, her previous win was in 2020.
