Franklin Shops Pop Up


The Town of Franklin has announced the latest round of businesses to occupy the 70 East Central St. Pop Shop Opportunity Space: “Escape into Fiction '' and “Doglio Coffee. ' The Town hopes residents and visitors of Franklin stop in and check out the new local businesses.

The Pop Shop Franklin Initiative is a Downtown Revitalization and small business development project. Through the support of a Regional Pilot Project Grant, The Town of Franklin was able to secure two locations in our downtown to offer temporary use for small businesses/start-ups. These highly visible spaces allow small business owners the opportunity to "pop up" and test the market in a downtown brick-and-mortar with no financial risk. This also provides business owners with the opportunity to gain valuable insights, experience, and make customer connections.

Escape into Fiction is a fiction only bookstore carrying genres such as horror, romance, science fiction, mystery and more. The bookstore opened its doors on Friday, Oct. 22, 2021 at 10:00 AM.

Owners April and Michael Rock had hoped to establish a brick and mortar store prior to the pandemic, however, they decided to pursue an online only business model due to the circumstances the pandemic presented. After making an unexpected move from Ohio to Franklin, they are excited to pick up where they left off in their new home.

Residents can expect a variety of bookmarks, totes, stickers, puzzles and coloring books from Escape into Fiction. Their diverse catalog ensures there is

something for people of all ages to enjoy. "Escape Into Fiction feels incredibly honored to have the opportunity to participate in the Town of Franklin Pop Up Shop project. This has been the perfect way for us to introduce ourselves to our new community and we can't wait to meet everyone!" said April Rock.

Their Pop Shop partner, Doglio Coffee, specializes in offering high quality organic coffee and will launch in early November. Doglio Coffee utilizes direct trade to ensure ethically sourced beans. Their coffee is low-acidity, made withquadruple-filtered water and brewed in small batches to maintain pristine  quality.

Owners Alexa Monochio and Steve Poirier witnessed the authentic connections made over a great cup of coffee during a trip to Italy. Yearning to help create authentic moments back home, they launched Doglio in Feb. 2021. They hope to continue to celebrate great coffee and connections through the Pop Shop Franklin Initiative.

The Pop Shop Opportunity Spaces will be filled until December 31, 2021 when the Franklin Pop Shop Initiative is completed due to grant requirements by the state grant. Residents are encouraged to visit the second Pop Shop Opportunity Space (2A Main St. in Franklin) which has been utilized by Greco Design Co. since June. This program was made possible by a Regional

Pilot Project Grant issued by the Massachusetts Executive Office of Housing and Economic Development.

Learn more about the Pop Shop Franklin Initiative by visiting:

For more information about the Franklin Pop Shop businesses, be sure to visit their websites

and connect with them on social media.

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