Town Seeks Input for Branding Effort

From Deputy Town Administrators Amy Frigulietti:

Hello Franklin!
The Town is developing a new brand and logo to represent Franklin's unique strengths and assets as well as the community's vision for the future. Branding is more than just a logo - it touches every aspect of the Town's visual representation and seeks to illustrate how the Town depicts itself. Franklin's updated brand should reflect the community's identity and core values. We need your input to help create a stronger, viable and relatable image with a unified message.
We received a grant from the Commonwealth of Massachusetts to make this project possible and welcome your feedback via this community survey. Please take a couple minutes to fill out the information. We want to hear from you if you live here, work here, or visit us often! Your input will help us form the new Town of Franklin brand which will be used for marketing, placemaking, wayfinding, business recruitment, and more!
The results of this survey will only be used for Town of Franklin brand design purposes. Please answer the questions based on your personal experience as a resident of Franklin or your time visiting Franklin. Demographic information is collected as part of this survey to ensure a well-rounded community perspective.
This survey should take 5 - 10 minutes to complete. Please share this information broadly. Thank you.